Welcome to the new website of AURUM – Estonia’s first privately owned jewelry company! Times change, and so do we.
Our biggest change is that from June 1, 2023, Aurum Jewelry Gallery will operate in Tallinn City, Šveitsi Maja, at Roosikrantsi 11.

Today, we are already 33 years old – it has been a long and discovery-filled journey into the heart of the jewelry world. Fortunately, in the process, we have become smarter ourselves and have also gained recognition in other parts of the world.

Our business model has also changed over time – the desire to be the biggest and sell the most has been replaced by the goal of doing what inspires us – to offer people in Estonia science-based gemstone training and encourage them to prefer original design and high-quality gemstones.

Our goal is also expressed by Aurum’s new credo – Emotion and investment together!

We want to offer our customers jewelry that is both original, modern, and truly valuable at the same time – every piece of jewelry made in Aurum contains emotion, and its value only increases with time because both genuine and high-quality gems and jewelers with craftsmanship are, unfortunately, a rapidly diminishing non-renewable resource.

Exclusively Yours! is more than a slogan – it’s been our credo since the very beginning. The Jewelry House Aurum was born from our passionate desire to offer our compatriots original jewelry with unique designs and genuine gems to encourage them to wear and value them. The unique jewelry collections of the “Aurum” brand are made in cooperation with gemmologist Heli Kuulman, jewelry artist Anneli Tammik, and jeweler Margus Horn.

The ideas of our latest collection, “Dialogue with a Gem,” were born mainly from the dialogue between Heli and Gem, realized by Aurum jewelers. The creators of Aurum, Allan Paidre and Heli Kuulman, are pleased to say that our dream has come true!
Thanks to our continuous dedication to work, learning, and self-improvement, we are known and recognized both in Estonia and abroad. Carefully selected gems of the best color, purity, and perfect cut are the most important in our jewelry – diamonds, rubies, sapphires, emeralds, pearls, opals, garnets, tourmalines, and tanzanites are the most well-known, which have inspired the creation of original Aurum jewelry.


Address: Roosikrantsi street 11, Atrium of the Swiss House, Tallinn
Aurum Jewellery Gallery is open from Monday to Friday from 11:00 to 18:00.
The gallery is closed on Saturdays and Sundays.

Phone: +372 644 9874
E-mail: aurum@aurum.ee